on Mar 9, 2024 3:50:00 GMT
Post on Mar 9, 2024 3:50:00 GMT
To reach and acquire new contacts, SMS is one of the most widespread and used tools. In fact, a few years ago, an Economist study found that, on average, around 20 billion text messages were sent worldwide every day . The use of this technology is deeply rooted in our daily lives, for a series of different circumstances. Since the messages are transmitted via a GSM network, their reliability is very high, but sometimes they may not be able to reach the recipients; this circumstance is particularly unpleasant for marketing campaigns, especially considering the energy and time invested in structuring the entire acquisition funnel. What are the main causes of an undelivered SMS? Is it possible to know with absolute certainty that the message has reached the recipient's device?
How to make the most of this communication Germany Telegram Number Data channel for a lead generation strategy ? Let's find out together in this article! SMS not delivered: the main causes There are three main causes of undelivered SMS: - The recipient is not reachable : sometimes it may happen that the device that should receive the SMS is in a geographical area with limited coverage, or is turned off. Normally the sender's server tries several times within a defined period of time to deliver the message and, in case of failure, stops the attempts; - The memory of the recipient's SIM card is full : especially in the case of SIM cards that are a few years old, it is possible that the data already present in the memory does not allow you to receive messages. The combination of saved contacts, previous messages and cache memory could cause an undelivered SMS, even with good reception. As in the previous case, the sending server will perform a certain number of attempts before discarding the SMS from the queue and proceeding with other waiting messages.
The sender's contact is no longer active . This last possibility is, in most marketing campaigns, a consequence of a database containing outdated personal data, perhaps collected months before and now useless for sending purposes. Since the number is no longer active, the provider will have no choice but to try to send the SMS until it is discarded. Is it possible to know if an SMS has been delivered? Thanks to the modern technologies available today, it is possible to know if an SMS has correctly reached the recipient . The delivery report, a service that Ediscom has available for SMS sending with a personalized sender, ensures for each message a notification from the telephone operator of successful delivery, following positive feedback from the receiving device. Feedback of this type is very useful for monitoring the progress of the campaign, as it allows you to calculate the conversion rate based on the SMS received, not those sent. In fact, such a solution eliminates the waste, albeit minimal or even non-existent, caused by potentially unsuccessful shipments.
How to make the most of this communication Germany Telegram Number Data channel for a lead generation strategy ? Let's find out together in this article! SMS not delivered: the main causes There are three main causes of undelivered SMS: - The recipient is not reachable : sometimes it may happen that the device that should receive the SMS is in a geographical area with limited coverage, or is turned off. Normally the sender's server tries several times within a defined period of time to deliver the message and, in case of failure, stops the attempts; - The memory of the recipient's SIM card is full : especially in the case of SIM cards that are a few years old, it is possible that the data already present in the memory does not allow you to receive messages. The combination of saved contacts, previous messages and cache memory could cause an undelivered SMS, even with good reception. As in the previous case, the sending server will perform a certain number of attempts before discarding the SMS from the queue and proceeding with other waiting messages.
The sender's contact is no longer active . This last possibility is, in most marketing campaigns, a consequence of a database containing outdated personal data, perhaps collected months before and now useless for sending purposes. Since the number is no longer active, the provider will have no choice but to try to send the SMS until it is discarded. Is it possible to know if an SMS has been delivered? Thanks to the modern technologies available today, it is possible to know if an SMS has correctly reached the recipient . The delivery report, a service that Ediscom has available for SMS sending with a personalized sender, ensures for each message a notification from the telephone operator of successful delivery, following positive feedback from the receiving device. Feedback of this type is very useful for monitoring the progress of the campaign, as it allows you to calculate the conversion rate based on the SMS received, not those sent. In fact, such a solution eliminates the waste, albeit minimal or even non-existent, caused by potentially unsuccessful shipments.