on Jan 23, 2024 10:16:36 GMT
Post on Jan 23, 2024 10:16:36 GMT
By now everyone is aware of the situation, the importance of keeping distance and washing hands, and we will leave these critical issues to the health experts. We at Boost will help you find the right audience at a time when almost everyone is quarantined in their homes. Every day new rules and restrictions come into play. We decided to ask our marketing team (who is working from home ) for their best tips and ideas on how to adapt marketing strategies in a time of crisis. Let's look at some tips: 1. Communicate consistently and openly with customers. A famous saying goes that "people show their true character when faced with adversity". During the #coronacrisis, the same can be said for various businesses. Trust and authenticity are some of the most important aspects of a brand's relationship with customers.
And what better way to build trust than to communicate openly with cust B2B Email List omers? And especially during a crisis where we all understand each other better, how he feels and what he needs. You can start this process from simple solidarity posts with the situation to heartfelt emails to your contact list. The most important thing is to be truthful and honest. 2. Use the available budget wisely. When there are important national or international events people naturally turn to their smartphones to check the latest news. During such a crisis, impressions tend to decrease significantly and thus their CPM cost. Instead of focusing on the impressions the ads get we should focus on the clicks. This means that you need to change the marketing strategies that you have been following from CPM (cost per 1000 impressions) to CPC (cost per click). 3. Think about how your products fit the current situation. In 2020,
if you run a supermarket or sell hand sanitizing gel, you've definitely been successful. But there are millions of other businesses that are going through a period of crisis. This is not only from the situation but also from the lack of new ideas to adapt to the situation. Fortunately, many different companies have adapted as much as possible to the situation by offering their customers online service during the hours when the opportunity to move is allowed. Find those products that you think are useful for the situation we are in. Add offers. Offer customers what they need in these moments. A well-known gift company brought out the idea of "stay at home" gifts a few days ago. They bring you everything we need these days, from board games to various teas. I can say they are doing great. 4. Maintain customer relationships by offering special offers. "We are on this together". This is not and should not be simply a marketing slogan.
And what better way to build trust than to communicate openly with cust B2B Email List omers? And especially during a crisis where we all understand each other better, how he feels and what he needs. You can start this process from simple solidarity posts with the situation to heartfelt emails to your contact list. The most important thing is to be truthful and honest. 2. Use the available budget wisely. When there are important national or international events people naturally turn to their smartphones to check the latest news. During such a crisis, impressions tend to decrease significantly and thus their CPM cost. Instead of focusing on the impressions the ads get we should focus on the clicks. This means that you need to change the marketing strategies that you have been following from CPM (cost per 1000 impressions) to CPC (cost per click). 3. Think about how your products fit the current situation. In 2020,
if you run a supermarket or sell hand sanitizing gel, you've definitely been successful. But there are millions of other businesses that are going through a period of crisis. This is not only from the situation but also from the lack of new ideas to adapt to the situation. Fortunately, many different companies have adapted as much as possible to the situation by offering their customers online service during the hours when the opportunity to move is allowed. Find those products that you think are useful for the situation we are in. Add offers. Offer customers what they need in these moments. A well-known gift company brought out the idea of "stay at home" gifts a few days ago. They bring you everything we need these days, from board games to various teas. I can say they are doing great. 4. Maintain customer relationships by offering special offers. "We are on this together". This is not and should not be simply a marketing slogan.