on Dec 23, 2023 10:38:52 GMT
Post on Dec 23, 2023 10:38:52 GMT
One of the undeniable advantages of PPC advertising in Google Ads or Facebook Ads is payment only for clicking on the ad, and not for its presentation, as in the case of traditional ads. The downside may be that advertising often reaches new audiences who rarely buy when they first interact with your brand. Therefore, it is worth supplementing advertising activities with remarketing, which reaches people who already know your brand. How to use marketing to generate conversions? Check out 12 advanced methods! DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 1.
Take care of audience segmentation in remarketing WhatsApp Number List One of the advanced methods you should use in your remarketing campaign to obtain conversions is audience segmentation. It allows you to target different, tailored ads to users with certain common characteristics. In this way, you increase the chance of conversion because the recipient sees an ad tailored to his online activity, needs and expectations. An example segmentation in a Google Ads remarketing ad may look like this: users who left your site after a few seconds, users who spent a few minutes on your website browsing through various subpages, users who viewed the product in your store, users who added a product to the cart but did not complete the transaction. Each of these users shows a different level of involvement and interest in your offer.
In remarketing activities aimed at obtaining conversions, focus on those recipients who are closest to conversion - e.g. they added a product to the cart but did not pay for the order, they started filling out the contact form but did not complete it. Dedicate the largest budget to these audiences because your chances of acquiring a customer increase. Redirect the smallest budget to recipients who stayed on your website for only a few seconds. Look: how to segment audiences in Google Ads campaigns , how to use audience segmentation in e-commerce advertising activities . Creating data segments in Google Ads remarketing 2. Recover abandoned carts with remarketing Do you run an online store? Abandoned carts are certainly one of your main problems and can negatively impact your revenue levels.
Take care of audience segmentation in remarketing WhatsApp Number List One of the advanced methods you should use in your remarketing campaign to obtain conversions is audience segmentation. It allows you to target different, tailored ads to users with certain common characteristics. In this way, you increase the chance of conversion because the recipient sees an ad tailored to his online activity, needs and expectations. An example segmentation in a Google Ads remarketing ad may look like this: users who left your site after a few seconds, users who spent a few minutes on your website browsing through various subpages, users who viewed the product in your store, users who added a product to the cart but did not complete the transaction. Each of these users shows a different level of involvement and interest in your offer.
In remarketing activities aimed at obtaining conversions, focus on those recipients who are closest to conversion - e.g. they added a product to the cart but did not pay for the order, they started filling out the contact form but did not complete it. Dedicate the largest budget to these audiences because your chances of acquiring a customer increase. Redirect the smallest budget to recipients who stayed on your website for only a few seconds. Look: how to segment audiences in Google Ads campaigns , how to use audience segmentation in e-commerce advertising activities . Creating data segments in Google Ads remarketing 2. Recover abandoned carts with remarketing Do you run an online store? Abandoned carts are certainly one of your main problems and can negatively impact your revenue levels.